Journal of Interactive Advertising

The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogames
Frank E. Dardis, Mike Schmierbach, and Anthony M. Limperos
Vol 12 No 2 Spring 2012
Health Organizations' Use of Facebook for Health Advertising and Promotion
Hyojung Park, Shelly Rodgers, and Jon Stemmle
Vol 12 No 1 Fall 2011
Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan
Hsu-Hsien Chi
Vol 12 No 1 Fall 2011
Viral Advertising in Social Media: Participation in Facebook Groups and Responses among College-Aged Users
Shu-Chuan Chu
Vol 12 No 1 Fall 2011
Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitter
Jhih-Syuan Lin and Jorge Peña
Vol 12 No 1 Fall 2011
Follow Me! Global Marketers' Twitter Use
Eun Sook Kwon and Yongjun Sung
Vol 12 No 1 Fall 2011
A Social Media Mindset
Steven M. Edwards
Vol 12 No 1 Fall 2011
Biometric Measures for Interactive Advertising Research
Rafal Ohme, Michal Matukin, and Beata Pacula-Lesniak
Vol 11 No 2 Spring 2011
Adoption Intentions Toward Interactive Digital Television Among Advertising Professionals
Verolien Cauberghe and Patrick De Pelsmacker
Vol 11 No 2 Spring 2011
Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women
Karen L. Mallia and Kasey Windels
Vol 11 No 2 Spring 2011

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