About
The Journal of Interactive Advertising (JIAD) is a refereed online publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world.
Its goals are to put into practice the concepts of interactivity in our academic discourse; to emphasize that interactivity is an idea that is changing all aspects of advertising and marketing; and to provide a forum to address the enormous challenges and complexity of the interactive technology to better integrate it into the social fabric. The uniqueness of JIAD lies in its content that advances the theory of interactivity in advertising, marketing and communication and its format that takes advantage of the interactivity it purports to cover in its content.
JIAD was founded in fall 2000 by John D. Leckenby of The University of Texas at Austin and Hairong Li of Michigan State University. It was an official publication of the Department of Advertising, Public Relations, and Retailing at Michigan State University and the Department of Advertising at The University of Texas at Austin until December 31, 2007, with John D. Leckenby and Hairong Li serving as founding co-editors. The American Academy of Advertising became its publisher on January 1, 2008, when John D. Leckenby became past editor and Hairong Li became editor.
Its editorial board includes leading academicians in advertising, communication, marketing, library science and telecommunication from North America, Asia and Europe as well as leading practitioners from Internet advertising agencies, Internet content providers, traditional advertising agencies.
JIAD is published twice a year, in March and September. It is free to interested readers worldwide. Approximately 16,000 visitors from 140 countries and regions visit JIAD on a monthly basis, according to Google Analytics.
External links to JIAD and its articles are welcome. To maintain the integrity of the publication, however, linked JIAD pages should be displayed in a separate window. Please contact JIAD editor (editor@jiad.org) with any questions.
The JIAD website is designed and maintained by Element Design.
