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Call for Papers

Special Issue on Internet Marketing Communications in China

The Journal of Interactive Advertising announces a special issue on Internet Marketing Communications in China.

As an emerging economy, China's Internet population has witnessed enormous growth in recent years. According to China Internet Network Information Center, China tops the world with 320 million Internet users. Its low Internet penetration rate (about 25%) also suggests a huge growth potential in the near future. Marketers have used the Internet in various communication and promotion activities, and advertising expenditures are estimated by iResearch to reach US$3.2 billion in 2009. Despite the tremendous advances in practice, little research has addressed how China's unique cultural, social, political, industrial, competitive, and legal environments affect the role of the Internet in marketing communications. More systematic studies are needed to better understand many issues in the area of Internet marketing communications in China, and findings from studies in China may well have implications for other emerging markets.

In this context, the Journal of Interactive Advertising welcomes submissions that explore important and relevant Internet Marketing Communications issues in China. Submissions should utilize empirical research or other appropriate methods and be grounded in communication, marketing, social psychology or other appropriate theory. Topics may include, but are not limited to:

• Online consumer behavior and marketing communication in China
• Viral marketing or electronic word-of-mouth in China
• Online media and interactive advertising in China
• Production innovation and online diffusion in China
• Web 2.0 and marketing communication in China
• Using corporate blogs to communicate with Chinese consumers
• Online business-to-business marketing communication in China
• Chinese culture value and marketing communication effectiveness
• Ethnocentrism and Internet advertising
• Ethical issues of marketing communication in China
• Chinese consumers' reactions to online sales promotion
• Submission Information

Submitted manuscripts are subject to a double-blind review process and must not have been published, accepted for publication or currently under consideration for publication elsewhere. Electronic submission should be in Word or WordPerfect and sent via email to special issue editors. All manuscripts should follow JIAD submission guidelines (http://jiad.org/submissions).

To overcome language barrier, authors may submit manuscripts in either English or Chinese. However, authors of accepted manuscripts in Chinese must provide the manuscripts in quality English for publication or risk the cancellation of the acceptance.

About Journal of Interactive Advertising

The Journal of Interactive Advertising (JIAD) is an official online publication of the American Academy of Advertising. JIAD is a refereed journal designed to promote understanding of interactive advertising, marketing, and communication in a changing world. It is published twice a year, in March and September.

Important Dates

Special Issue Editors

Manuscripts in English should be submitted to Dr. Tsang and manuscripts in Chinese should be submitted to Dr. Huang.