Patricia B. Rose

Pat Rose, Executive Director, American Academy of Advertising and Professor Emerita at Florida International University, is a past president of AAA. Rose served FIU sequentially as professor, chair of the Department of Advertising and Public Relations and then as associate dean. Rose is currently editor of the Journal of Advertising Education. She has also served as head of the advertising division of AEJMC, president of the Miami Ad Fed, and as an executive board member of the Florida chapter of the International Advertising Association. She came to academe after 25 years in the profession She was the first female vice-president in account management at N.W. Ayer as well as director of marketing for Thomas Cook banking and travel and, later, Air Atlanta, a start-up airline during deregulation.

Rose's areas of expertise are Integrated Marketing Communications (IMC) as well as Hispanic and Latin American Communications. Among other venues, she has published in Journalism Educator, the Journal of Global Marketing, the Journal of Marketing Communications, and the Journal of Marketing for Higher Education.