Steve Edwards Editor Southern Methodist University @adprofessor

Professor at the Temerlin Advertising Institute, Southern Methodist University.

A noted scholar on persuasive communication in new media environments, Dr. Edwards’ research explores feelings of intrusiveness and reactions of consumers to 3D interactive experiences online. Other research explores product placements, and disclaimers and digital retouching in ads. He advocates for the profession of advertising and highlights socially responsible advertising on advirtues.com

Along with foundation courses in the theories of persuasion and research methods, professor Edwards teaches innovative courses on social media marketing, commercialization of virtual space, and interactive advertising.

Edwards serves on the editorial review boards for the Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research In Advertising, and the Journal of Marketing Communications.

Dr. Edwards’ most recent journal articles examine the Psychological Processes of Virtual Experience in the International Journal of Advertising, Responses to Cause-related Marketing in India & the U.S.A. in the Journal of Business Research, and Media Uses and Gratifications among Singaporean Teens & University Students in the Communicative Business Journal.

Technology-related articles have examined 1) psychological reactance in response to pop-up ads, 2) Internet adoption in the United States and Japan, 3) teens’ use of the Internet and traditional media, 4) the use of URL's in television advertising, 5) the novelty of 3D product presentations online, 6) using role-taking to enhance online experiences, and 7) the impact of computers on creativity.

Edwards' research has been supported by the Media Research Club of Chicago, Freeload Press in Houston, Michigan State University, Nanyang Technological University in Singapore, Southern Methodist University, and the American Academy of Advertising.

Prior to work in academia, Edwards was a marketing research analyst at the Press Enterprise newspaper in Southern California. He can be reached at .

Wenyu Dou Associate Editor City University of Hong Kong

Wenyu Dou (Ph.D., University of Wisconsin-Milwaukee) is Professor of Marketing and Associate Dean of College of Business, City University of Hong Kong. Prof. Dou is considered an internationally renowned expert on advertising, especially in the Internet domain. His works have appeared in journals such as MIS Quarterly, Journal of Interactive Advertising, Journal of Advertising Research, European Journal of Marketing, Journal of Advertising, Journal of Optimization Theory and Applications, Journal of Business to Business Marketing, International Marketing Review, Journal of Marketing Channels, among others. Prof. Dou is also a frequent contributor on Internet advertising relates topics in major international conferences.

Email: .

Harsha Gangadharbatla Associate Editor University of Oregon

Harsha Gangadharbatla is an assistant professor of advertising in the School of Journalism and Communication at the University of Oregon. His research interests include alternative media strategies such as product placements in video games, new and interactive media consumption and effects, and environmental communication. His publications include several book chapters and articles that have appeared in (or are forthcoming in) the International Journal of Advertising, Journal of Interactive Advertising, Creativity Research Journal, Journal of current Issues and Research in Advertising, Journal of Computer-Mediated Communication and various other conferences.

Gangadharbatla is an active member of the American Academy of Advertising (AAA) and serves as the chair of the academy's International Advertising Education Committee. He has reviewed for various journals such as the Journal of Advertising, International Journal of Advertising, Journal of Computer-Mediated Communication, CyberPsychology, Behavior, and Social Networking, Creativity Research Journal, Journal of Advertising Education, International Journal of Internet Marketing and Advertising, Asian Journal of Communication, and several conferences like AAA, AMA, and AEJMC.

He holds a PhD in Advertising from the University of Texas at Austin and a Master's in Advertising from Michigan State University. His undergraduate degree is in Electrical Engineering and he worked as a software programmer, writing code in assembly language for mainframe and AS400 machines, before moving to the United States.

Kevin Wise Associate Editor University of Missouri

Kevin Wise is an assistant professor of strategic communication and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the University of Missouri School of Journalism. His research explores how different features of online media affect cognition and emotion. His research has been published in numerous peer-reviewed journals, including the Journal of Computer-Mediated Communication, Computers in Human Behavior, CyberPsychology & Behavior, Communication Research, Media Psychology, and the Journal of Broadcasting & Electronic Media. He is particularly interested in how different features of advergames affect both implicit and explicit attitudes and memory. Wise is also an active member of the International Communication Association (ICA) and the Society for Psychophysiological Research (SPR). He earned his bachelor's and master's degrees from Indiana University and his doctorate from Stanford University.

Chad Huntley Webmaster Element Design

Chad Huntley is an Advertising alumnus from Michigan State University. He owns and operates an Internet Marketing company in Grand Rapids, Michigan, which specializes in website design, programming, and video production. His previous website development projects include working with DOW Chemical, Steelcase, Herman Miller, and others in the Grand Rapids and Lansing areas.

Chad can be reached using the email form at the Element Design website.

Hairong Li Immediate Past Editor Michigan State University

Professor of advertising, research fellow for the Quello Center for Telecommunication Management and Law, core faculty member for the Asian Studies Center, and an expert on China at Michigan State University.

His research covers theoretical and managerial issues of interactive advertising, digital media, and place branding. Dr. Li has received research grants from MSI, Google, WPP, Microsoft, AAA, MSU Foundation, and other sources in recent years. He has published extensively and been rated a productive scholar in advertising, communication and marketing by three recently published citation studies in the United States. He is past editor of the Journal of Interactive Advertising and an editorial board member of several academic journals in the United States, Europe, and Asia. He is a frequent speaker at academic conferences and trade forums around the world.

Dr. Li was a senior visiting scholar at Tsinghua University, co-chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, chair of the AAA 2004 Publications Committee, and a Fulbright Scholar at Nanyang Technological University in Singapore. He has consulted for firms and organizations in the areas of interactive advertising, digital media, and place branding. His email is .

John D. Leckenby Past Editor The University of Texas at Austin

Professor Emeritus and Everett D. Collier Centennial Chair in Communication in the Department of Advertising, College of Communication, and Faculty Member of the Graduate Studies Committee of the Division of Statistics and Scientific Computing.

Ph.D., University of Illinois at Urbana-Champaign (Communications); M.S., University of Illinois at Urbana-Champaign (Advertising); B.S., Ferris State University (Marketing).

Before joining the Department of Advertising, Dr. Leckenby was Professor of Advertising and Research Professor of Communications in the Institute of Communications Research at the University of Illinois at Urbana-Champaign. His major interests are in the fields of media reach/frequency models and copy research. Dr. Leckenby's publications include one book and articles that have appeared in Journal of Advertising, Journal of Consumer Affairs, Journal of Broadcasting, Journalism and Mass Communication Quarterly, Journal of Marketing Research, Journal of Current Issues and Research in Advertising, and Journal of Advertising Research, among others. Dr. Leckenby was Chair of the Department of Advertising from 1985 to 1987. He has served on the Copy Research Council of the Advertising Research Foundation, and as President of the American Academy of Advertising.

Dr. Leckenby and his doctoral students at The University of Texas at Austin Department of Advertising conducted research and teaching in interactive advertising and communication. Their work was pioneering in applying reach and frequency to internet media planning and published in Journal of Advertising Research. Extensive work was also conducted on consumer relationships with interactive advertising and information processing.

Dr. Leckenby is the Founder and Past Director of The Center for Interactive Advertising (ciAd) at The University of Texas at Austin which conducts research on interactivity and provides a learning facility for students, ciAdLab, which is directed by Professor Wei-Na Lee.

Dr. Leckenby can be reached via e-mail at .

Karen Lancendorfer Past Associate Editor Western Michigan University

Dr. Karen M. Lancendorfer (Ph.D., Michigan State University) is Associate Professor of Marketing and Advertising in the Haworth College of Business at Western Michigan University. Her current research interests focus on political advertising, mobile marketing, and issues of branding in higher education. Her work has been included in publications of the Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, Journal of Business Research, and the Journal of Political Marketing, as well as in conference proceedings. She holds memberships in several professional marketing and advertising associations, including the American Marketing Association (AMA), the American Academy of Advertising (AAA), and the Association for Education in Journalism and Mass Communication (AEJMC).

Professor Lancendorfer's teaching interests include advertising and promotion, media planning, consumer behavior, and marketing management. She has taught undergraduate courses in Marketing Principles, Media Planning and Research, and Consumer Behavior, as well as graduate courses in Buyer Behavior, and Advertising and Promotion Management.

Prior to her academic career, Dr. Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades “in the field” with companies such as Brogan & Partners and Century 21.

Dr. Lancendorfer can be reached via e-mail at .