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Vol 1 No 1
Fall 2000
From the Editors: Why We Need the Journal of Interactive Advertising
John D. Leckenby and Hairong Li
Interactivity in the Context of Designed Experiences
Carrie Heeter
Interactive Advertising Concentration: A First Attempt
Jef I. Richards
The Dimensions Of Commercial Cyberspace
William D. Wells and Qimei Chen
The Interactive Advertising Model: How Users Perceive and Process Online Ads
Shelly Rodgers and Esther Thorson
Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda
Paul A. Pavlou and David W. Stewart
Interactivity in 2000: An Industry Viewpoint
Helen Katz
