Issues

Vol 1 No 1 Fall 2000

From the Editors: Why We Need the Journal of Interactive Advertising
John D. Leckenby and Hairong Li
Interactivity in the Context of Designed Experiences
Carrie Heeter
Interactive Advertising Concentration: A First Attempt
Jef I. Richards
The Dimensions Of Commercial Cyberspace
William D. Wells and Qimei Chen
The Interactive Advertising Model: How Users Perceive and Process Online Ads
Shelly Rodgers and Esther Thorson
Measuring the Effects and Effectiveness of Interactive Advertising: A Research Agenda
Paul A. Pavlou and David W. Stewart
Interactivity in 2000: An Industry Viewpoint
Helen Katz

Vol 1 No 2 Spring 2001

The Role of Self-Regulation of Privacy and the Internet
Peng Hwa Ang
Internet Audience Measurement: A Practitioner's View
Steve Coffey
Global Interactive Advertising: Defining What We Mean and Using What We Have Learned
Marilyn S. Roberts and Hanjun Ko
Addressing New Media with Conventional Media Planning
Hugh M. Cannon
The Future of Interactive Advertising Viewed Through an IMC Lens
David W. Schumann, Andy Artis and Rachel Rivera
Interactive Advertising and Presence: A Framework
Matthew Lombard and Jennifer Snyder-Duch

Vol 2 No 1 Fall 2001

Note from Special Issue Editor
Prabu David
Consumer Reactions in a Realistic Virtual Shop : Influence on Buying Style
Anne-Cecile Jeandrain
The Novelty of 3D Product Presentations Online
Steven M. Edwards and Harshavardhan Gangadharbatla
The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence
Yung Kyun Choi, Gordon E. Miracle and Frank Biocca
Signs of Marketing in Virtual Reality
Robert Pennington

Vol 2 No 2 Spring 2002

Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda
Charles Steinfield
Longevity of Websites and Interactive Advertising Communication
Sally J. McMillan
The Interactive Advertising Model Tested: The Role of Motives in Ad Processing
Shelly Rodgers
Uses and Gratifications Theory and E-Consumer Behaviors: A Structural Equation Modeling Study
Xueming Luo
How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations
James R. Coyle and Stephen J. Gould
The Use of Banner Advertisements with Pull-Down Menus: A Copy Testing Approach
Mark Brown

Vol 3 No 1 Fall 2002

Building Relationships with Portal Users: The Interplay of Motivation and Relational Factors
Doyle Yoon, Fritz Cropp and Glenn Cameron
Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads
Sejung Marina Choi and Nora J. Rifon
Learning the Web: Internet User Experience and Response to Web Marketing in Sweden
Micael Dahlen
Antecedents and Consequences of Perceived Interactivity: An Exploratory Study
Joonhyung Jee and Wei-Na Lee
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Terry Daugherty and Bonnie B. Reece
Online Research Methodology: Reflections and Speculations
Kim Bartel Sheehan

Vol 3 No 2 Spring 2003

Cybernetic Space: Bringing the Virtual and Real Together
Ananda Mitra
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy
Jang-Sun Hwang, Sally J. McMillan, Guiohk Lee
Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals
Louisa Ha
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
Wendy Macias
Lifestyles of Online Gamers: A Psychographic Approach
Seounmi Youn, Mira Lee and Kenneth O. Doyle
Internet Dependency Relations and Online Consumer Behavior: A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online
Padmini Patwardhan and Jin Yang

Vol 4 No 1 Fall 2003

Note from Special Issue Editor
Yu-li Liu
Diffusion of Broadband and Online Advertising in Korea
Choon-ryeol Ryu, Dea-ho Kim, and Eun-mee Kim
The Emerging Broadband Television Market in the United States: Assessing the Strategic Differences between Cable Television and Telephone Firms
Sylvia Chan-Olmsted and Jae-Won Kang
Emerging Broadband Market and the Relevant Policy Agenda in Japan
Yasu Taniwaki
Lessons in Broadband Adoption from Singapore
Peng Hwa Ang, Qian Zhou and Yayun Jiang
Broadband Demand, Competition, and Relevant Policy in Taiwan
Yu-Li Liu
G-commerce in East Asia: Evidence and Prospects
Yuntsai Chou

Vol 4 No 2 Spring 2004

Audience Satisfaction among TiVo and ReplayTV Users
Douglas A. Ferguson and Elizabeth M. Perse
Dr. Mom and Dr. Web: A Qualitative Analysis of Women's Use of Health Information on the Web
Wendy Macias, Liza Stavchansky Lewis and Vandana Shankar
Cross-Cultural Differences in Perceived Risk of Online Shopping
Hanjun Ko, Jaemin Jung, JooYoung Kim and Sung Wook Shim
Emotional Appeal and Incentive Offering in Banner Advertisements
Frank Tian Xie, Naveen Donthu, Ritu Lohtia and Talai Osmonbekov
The Website Schema
Steven Bellman and John R. Rossiter
Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model
Chan Yun Yoo, Kihan Kim and Patricia A. Stout
A Comparison of Objective Characteristics and User Perception of Web Sites
Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A. Stout

Vol 5 No 1 Fall 2004

Note From Guest Editor
Terry Daugherty
Advertainment or Adcreep? Game Players’ Attitudes toward Advertising and Product Placements in Computer Games
Michelle R. Nelson, Heejo Keum and Ronald A. Yaros
Experiencing Interactive Advertising beyond Rich Media: Impacts of Ad Type and Presence on Brand Effectiveness in 3D Gaming Immersive Virtual Environments
Dan Grigorovici and Corina Constantin
The Effect of Billboards within the Gaming Environment
Isabella M. Chaney, Ku-Ho Lin, and James Chaney
Motivations to Regulate Online Gambling and Violent Game Sites: An Account of the Third-Person Effect
Fang Wan and Seounmi Youn
The Value of Relationship Strength in Segmenting Casino Patrons: An Exploratory Investigation
Joanna Phillips, Mavis Tandoh, Stephanie Noble, Victoria Bush
Hispanic Attitudes toward Advergames: A Proposed Model of their Antecedents
Monica D. Hernandez, Sindy Chapa, Michael S. Minor, Cecilia Maldonado and Fernando Barranzuela

Vol 5 No 2 Spring 2005

Note From Guest Editor
Sally J. McMillan
Interactivity and Persuasion: Influencing Attitudes with Information and Involvement
S. Shyam Sundar, Jinhee Kim
The Effects of Interactivity on Cross-Channel Communication Effectiveness
Qimei Chen, David A. Griffith and Fuyuan Shen
The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website
Guohua Wu
Lessons Learned from Experiments with Interactivity on the Web
Mark Tremayne
Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer
Christina Spurgeon

Vol 6 No 1 Fall 2005

From the Editors
John D. Leckenby and Hairong Li
A Rational Integrative Model of Online Consumer Decision Making
Padmini Patwardhan and Jyotika Ramaprasad
Online Auctions as Advertising Revenue in the Media Mix
Ginger Rosenkrans
The Effect of Involvement on Ad Judgment in a Video Game Environment: The Mediating Role of Presence
Stefan G. Nicovich
The Status of Wireless Survey Solutions: The Emerging
Leslie Townsend
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
Juran Kim, Sally J. McMillan, and Jang-Sun Hwang
Internet Motives of Users in the United States, United Kingdom, Australia, and Korea: A Cross-Cultural Replication of the WMI
Shelly Rodgers, Yan Jin, Ruth Rettie, Frank Alpert, and Doyle Yoon
Consumer Awareness and Use of Product Review Websites
Ainsworth Anthony Bailey
Perceptions of Interactivity and Consumer Control in Marketing Communications: An Exploratory Survey of Marketing Communication Professionals
William N. Swain
Adoption of Digital Video Recorders and Advertising:Threats or Opportunities
John A. Fortunato and Daniel M. Windels
Getting Something for Nothing: The Impact of a Sample Offer and User Mode on Banner Ad Response
Maureen E. Hupfer and Alex Grey

Vol 6 No 2 Spring 2006

Note From Guest Editor
Steve Edwards
Measuring Motivations for Online Opinion Seeking
Ronald E. Goldsmith and David Horowitz
Building Trust with Consensus Information: The Effects of Valence and Sequence Direction
Ray L. Benedicktus and Melinda L. Andrews
From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising
Lance Porter and Guy J. Golan
Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction
Kjerstin S. Thorson and Shelly Rodgers
Online Discussion Groups as Socal Networks: An Empirical Investigation of Word-Of-Mouth on the Internet
Alexandre Steyer, Renaud Garcia-Bardidia, and Pascale Quester
Elecronic Word-of-Mouth: A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards
John Fong and Suzan Burton
Electronic Word-of-Mouth in Online Environments: Exploring Referral Networks Structure and Adoption Behavior
Antti Vilpponen, Susanna Winter, and Sanna Sundqvist

Vol 7 No 1 Fall 2006

Consumers' Attitudes toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods: Intrusiveness, Perceived Loss of Control, and Irritation
Mariko Morimoto and Susan Chang
Opportunities and Thresholds for Advertising on Interactive Digital TV: A View from Advertising Professionals
Verolien Cauberghe and Patrick De Pelsmacker
Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement
Tina Winkler and Kathy Buckner
Development of an Instrument to Measure Web Site Personality
Qimei Chen and Shelly Rodgers
Ratings, Reviews & ROI: How Leading Retailers Use Customer Word of Mouth in Marketing and Merchandising
Brant Barton

Vol 7 No 2 Spring 2007

Note From Guest Editor
Shintaro Okazaki
Attitude toward Location-based Advertising
Gordon C. Bruner II & Anand Kumar
Determinants of Effective SMS Advertising: An Experimental Study
Dimitris Drossos, George M. Giaglis, George Lekakos, Flora Kokkinaki, & Maria G. Stavraki
Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising
Ramaprasad Unni & Robert Harmon
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising
Marko Merisavo, Sami Kajalo, Heikki Karjaluoto, Ville Virtanen, Sami Salmenkivi, Mika Raulas, & Matti Leppäniemi
Perceptions and Recall of Advertising Content Presented on Mobile Handled Devices
Suzanne Altobello Nasco & Gordon C. Bruner II

Vol 8 No 1 Fall 2007

Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?
Alma Berneburg
Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions
Guohua Wu
The Effectiveness of Product Placement in Video Games
Zachary Glass
The Role of Flow in Web Site Effectiveness
Maria Sicilia and Salvador Ruiz
Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment
Adam Acar

Vol 8 No 2 Spring 2008

Note from the Guest Editors: Advertising with User-Generated Content: A Framework and Research Agenda
Sandeep Krishnamurthy, Wenyu Dou
Facebook Me: Collective Self-Esteem, Need to Belong, and Internet Self-Efficacy as Predictors of the iGeneration’s Attitudes toward Social Networking Sites
Harsha Gangadharbatla
Exploring Consumer Motivations for Creating User-Generated Content
Terry Daugherty, Matthew S. Eastin, Laura Bright
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study
Shu-Chuan Chu, Sara Kamal
Consumers' Reliance on Product Information and Recommendations Found in UGC
Hyuk Jun Cheong, Margaret A. Morrison

Vol 9 No 1 Fall 2008

From the Editor: Another Eight Years Ahead
Hairong Li
Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews
Lan Xia, Nada Nasr Bechwati
Leveraging News and Advertising to Introduce New Brands on the Web
Anca Cristina Micu, Esther Thorson
Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance
Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman, Ryan Meyer
The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response
Seunghee Im, Doo-Hee Lee, Charles R. Taylor, Catherine D'Orazio
The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns
Bernard J. Jansen, Karen Hudson, Lee Hunter, Fang Liu, Jamie Murphy
Research-Informed Development for Interactive Media: Enhancing Learning by Engaging Students with Users
Michael Hanley, Jennifer George-Palilonis, Vinayak Tanksale
Effective Optimization of Web Sites for Mobile Access: The Transition from eCommerce to mCommerce
Marci Troutman, Steve Timpson

Vol 9 No 2 Spring 2009

Note from Guest Editors: Perspectives of Digital Creativity
Glenn Griffin, Deborah K. Morrison, & Kim Bartel Sheehan
Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play
Sara Steffes Hansen
The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
Ginger Rosenkrans
Mobile Finds Girls' Taste: Knorr's New Product Development
Shintaro Okazaki
The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
Kim Bartel Sheehan & Deborah K. Morrison
A Call for Creativity in New Metrics for Liquid Media
Martha G. Russell
New Media, Same (Fascinating) Process
W. Glenn Griffin
Make It Big
Dan Ng
Can We Play Too? A Small Agency Perspective
Karl Schroeder

Vol 10 No 1 Fall 2009

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking
Fue Zeng, Li Huang, and Wenyu Dou
Comparing Three Interactive Television Ad Formats
Steven Bellman, Anika Schweda, and Duane Varan
Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance
Steven M. Edwards, Jin Kyun Lee, and Carrie La Ferle
Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons
Seung-A Annie Jin and Justin Bolebruch
Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising
Carolynn McMahan, Roxanne Hovland, and Sally McMillan
Shopping on Social Networking Web Sites: Attitudes toward Real versus Virtual Items
Jiyoung Cha
Social Media Measurement: It’s Not Impossible
Chris Murdough

Vol 10 No 2 Spring 2010

Movies and MySpace: The Effectiveness of Official Web Sites versus Online Promotional Contests
Emily Mabry and Lance Porter
Avoidance of Advertising in Social Networking Sites: The Teenage Perspective
Louise Kelly, Gayle Kerr, and Judy Drennan
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy and George Milne
In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in a Massively Multiplayer Online Role-Playing Game
Ben Lewis and Lance Porter
How Will Digital Platforms Be Harnessed in 2010, and How Will They Change the Way People Interact with Brands?
Ken Martin and Ivan Todorov
Web 2.0's Marketing Impact on Low-Involvement Consumers
Asle Fagerstrøm and Gheorghita Ghinea
The Pool Lane One: Making a Splash with Online Video
Helen Katz

An Official Online Publication of the American Academy of Advertising
© 2010 Journal of Interactive Advertising