Journal of Interactive Advertising http://www.jiad.org/ JIAD - An online refereed journal for research on interative advertising, marketing and communication. en-us Tue, 10 Jun 2003 04:00:00 GMT Tue, 10 Jun 2003 09:41:01 GMT http://jiad.org/rss.xml JIAD RSS Generator editor@jiad.org editor@jiad.org The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogameshttp://www.jiad.org/article154Vol 12 Num 2 Spring 2012 - Frank E. Dardis, Mike Schmierbach, and Anthony M. LimperosWed, 28 Mar 2012 08:33:08 -0700http://www.jiad.org/article154Health Organizations' Use of Facebook for Health Advertising and Promotionhttp://www.jiad.org/article153Vol 12 Num 1 Fall 2011 - Hyojung Park, Shelly Rodgers, and Jon StemmleTue, 13 Sep 2011 13:48:23 -0700http://www.jiad.org/article153Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwanhttp://www.jiad.org/article152Vol 12 Num 1 Fall 2011 - Hsu-Hsien ChiTue, 13 Sep 2011 13:22:27 -0700http://www.jiad.org/article152Viral Advertising in Social Media: Participation in Facebook Groups and Responses among College-Aged Usershttp://www.jiad.org/article151Vol 12 Num 1 Fall 2011 - Shu-Chuan ChuTue, 13 Sep 2011 12:53:01 -0700http://www.jiad.org/article151Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitterhttp://www.jiad.org/article150Vol 12 Num 1 Fall 2011 - Jhih-Syuan Lin and Jorge PeñaTue, 13 Sep 2011 12:41:38 -0700http://www.jiad.org/article150Follow Me! Global Marketers' Twitter Usehttp://www.jiad.org/article149Vol 12 Num 1 Fall 2011 - Eun Sook Kwon and Yongjun SungTue, 13 Sep 2011 12:28:15 -0700http://www.jiad.org/article149A Social Media Mindsethttp://www.jiad.org/article148Vol 12 Num 1 Fall 2011 - Steven M. EdwardsWed, 14 Sep 2011 12:05:11 -0700http://www.jiad.org/article148Biometric Measures for Interactive Advertising Researchhttp://www.jiad.org/article147Vol 11 Num 2 Spring 2011 - Rafal Ohme, Michal Matukin, and Beata Pacula-LesniakMon, 07 Mar 2011 10:40:51 -0800http://www.jiad.org/article147Adoption Intentions Toward Interactive Digital Television Among Advertising Professionalshttp://www.jiad.org/article146Vol 11 Num 2 Spring 2011 - Verolien Cauberghe and Patrick De PelsmackerThu, 03 Mar 2011 09:40:55 -0800http://www.jiad.org/article146Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Womenhttp://www.jiad.org/article145Vol 11 Num 2 Spring 2011 - Karen L. Mallia and Kasey WindelsThu, 03 Mar 2011 11:29:40 -0800http://www.jiad.org/article145