Two researchers at the University of Louisiana conducted a study comparing TV ads to successful viral ads spread through the web. One key difference they uncovered was the amount of viral ads containing sexual and violent content versus the amount of TV ads with similar content.



Personalized Ads in Social Media

Three marketing researchers at Antwerp University in Belgium explore the topic of social media, highlighting users’ attitudes and responses to personalized ads.
By : admin | Jun 20, 2017

A New Approach to Virtual Advertising

As consumer market sectors have become more immersed in the virtual worlds of social media and online gaming, advertisers have searched for effective ways to leverage the power of this user engagement.
By : admin | Jun 7, 2017

10 of the Best Tech Stocks to Buy for 2020?

This how to buy shares UK guide takes you through how to invest and outlines the new breakthrough areas that are set to take the world by storm.
By : admin | May 18, 2017

Digital Advertising in the Publishing World

There are trailers for books, seriously? Book trailers have emerged as a new way for authors and publishers to market newly released titles and even well-established ones.
By : admin | May 11, 2017

More Money Spent on Mobile Search

Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.
By : admin | May 9, 2017

Planning Your Social Media Marketing Campaign – Checklist

Putting together a Social media marketing campaign? Not sure where to start? There are many ways to handle this task depending on the type and size of your company.
By : admin | May 4, 2017

Falling Prices of Google Ads Not Slowing Down Revenue Growth

The amount of cash-per-click paid for Google Ads continues to go down. Nevertheless, Alphabet’s revenue from Google ads continues to rise. If you want to make good revenune out of reasonable investment, check this out, an expert recommendtaon from Finixio.
By : admin | May 2, 2017

Pinterest as a Model for SNS Marketing

Why do college students use Pinterest? In 2015, researchers focused on Pinterest usage by college students to study consumer engagement with ads.
By : admin | Apr 27, 2017

Will Digital Ad Spending Surpass TV Ad Spending in 2017?

Remember watching YouTube videos in the early days, without all the advertisements? Many companies have adjusted their spending budgets to focus more on digital ads and less on TV.
By : admin | Apr 25, 2017

Pokémon Go! Post-Launch Projections

The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.
By : admin | Apr 20, 2017

Doing More With Less: The Value of Having More Followers on Social Media

With social media marketing, simple targeted ad campaigns can yield some benefits, but many companies go beyond this by connecting with followers on social media in hopes of getting free, word of mouth advertising and endorsement.
By : admin | Apr 18, 2017

Evolution of Free-to-Play Video Games

These days, it is almost impossible to watch television, browse the internet, or look through store catalogs without seeing ads for video games and game consoles.
By : admin | Apr 13, 2017

Optimizing Posts On Facebook

Looking for effective ways to get more out of your Facebook posts? One Social Media blogger says she has tried many strategies.
By : admin | Apr 11, 2017

Why Consumers Interact With Company Brand Pages Online

Two researchers conducted a detailed study on what motivates consumers’ use of SNS platforms in relation to company brand pages. They came up with some intriguing insight about how and why SNS users interact with brand pages online.
By : admin | Apr 6, 2017

Digital Marketing – Are You Sure You Are An Expert?

FierceCMO published an article claiming that digital marketing skills were universally lacking. With data to back up their claims, they took a serious shot across the bow at the digital marketing industry. (from The Taylor Blog)
By : admin | Apr 4, 2017

Social Gratification Through SNS

This study examines how users’ attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:
By : admin | Mar 22, 2017

Apple vs Alphabet (Google): The Battle of Tech Giants

Market value of Google’s parent, Alphabet, rose steadily through 2015 while Apple was on the decline. Since then, the two tech giants have competed closely for the top spot as stock values continue to fluctuate.
By : admin | Mar 21, 2017

Spotlight: Harsha Gangadharbatla

We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.
By : admin | Mar 14, 2017

Outsourcing Social Media Marketing

Which companies should outsource social media marketing? According to advice on, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.
By : admin | Mar 14, 2017

Sparking Mobile and Online Consumer Engagement

The rapid advancement of tech industries in recent decades has consumers growing more attached to our tech devices, leading firms to spend more money on digital advertising.
By : admin | Mar 9, 2017

Measuring Your Company’s Social Media ROI

With many companies allocating more time and resources to social media development, marketing and advertising managers are eager to know how much their investment is paying off.
By : admin | Mar 7, 2017

Power of eWOM

Researchers at the University of Texas studied how various factors of eWOM messages impact consumers’ attitudes of the reviewer, the product, and their intent to purchase. The study measures how message valence can influence consumer opinions.
By : admin | Feb 28, 2017

Welcome to the JIAD

Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).
By : admin | Feb 23, 2017