The Journal of Interactive Advertising is a double blind peer-reviewed academic publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world. The uniqueness of JIAD lies in its mission to advance our understanding of interactive scholarship within an ever changing digital world.
Contributors:
Dr. Terry Daugherty, Managing Editor
Dr. Daugherty attained a Ph.D. in Mass Media with concentrations in consumer behavior and interactive media from Michigan State University. He also holds both an M.A. and B.A. in Advertising and has years of higher education experience teaching in the areas of marketing and digital advertising. Dr. Daugherty has authored and coauthored multiple publications on topics in E-commerce, consumer behavior, and various other concepts. He has held faculty teaching positions at Michigan State University, The University of Texas at Austin, and The University of Akron where he currently serves as Interim Chair and Associate Professor of Marketing.
Tony Bradford, M.F.A., Assistant Editor/Content Developer
Tony Bradford holds an M.F.A. in Creative Writing and a B.A. in English from the University of Akron. He is currently pursuing an M.B.A. with a focus in marketing and works as a Graduate Assistant in the Department of Marketing. Tony previously taught courses in English Composition as an Adjunct Professor and also held a Visiting Position as a Developmental Writing instructor at the University of Akron. He currently works in the area of content development.
EDITORIAL BOARD
Terry Daugherty
University of Akron, USA
Laura Bright – Texas Christian University, USA
Yongjun Sung – Korea University, South Korea
John D. Leckenby – University of Texas at Austin, USA
Sejung Marina Choi – Korea University, South Korea
Yung Kyun Choi – Dongguk University, South Korea
Shu-Chuan (Kelly) Chu – DePaul University, USA
James Coyle – Miami University, USA
Micael Dahlen – Stockholm School of Economics, Sweden
Frank E. Dardis – Penn State University, USA
Matthew S. Eastin – University of Texas, USA
Steve Edwards – Southern Methodist University, USA
Petya Eckler – University of Iowa, USA
Harsha Gangadharbatla – University of Colorado, USA
Glenn Griffin – University of Alabama, USA
Seunga Venus Jin – Emerson College, USA
Jooyoung Kim – University of Georgia, USA
Mira Lee – Chung Ang University, South Korea
Carolyn Lin – University of Connecticut, USA
Jhih-Syuan Lin – University of Georgia, USA
Kelty Logan – University of Colorado, USA
Mariko Morimoto – Emerson College, USA
Michelle Nelson – University of Illinois, USA
Shintaro Okazaki – King’s College London, UK
Hye-Jin Paek – Hanyang University, South Korea
Nora Rifon – Michigan State University, USA
Shelly Rodgers – University of Missouri, USA
Kim Sheehan – University of Oregon, USA
Hilde Voorveld – University of Amsterdam, Netherlands
Kevin Wise – University of Illinois, USA
Guohua Mark Wu – California State University Fullerton, USA
Doyle Yoon – University of Oklahoma, USA
Seounmi Youn – Emerson College, USA
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