Interactive Advertising is a supplementary publication of the Journal of Interactive Advertising (JIAD) created as a means to connect research explored within JIAD to emerging practices and trends happening in the industry. Because advertising is an applied discipline capable of being shaped and influenced by research, we strive to better infuse the interconnected, yet often distant, domains of theory and practice.

The Journal of Interactive Advertising is a double blind peer-reviewed academic publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world. The uniqueness of JIAD lies in its mission to advance our understanding of interactive scholarship within an ever changing digital world.


Dr. Terry Daugherty, Managing Editor

Dr. Daugherty attained a Ph.D. in Mass Media with concentrations in consumer behavior and interactive media from Michigan State University. He also holds both an M.A. and B.A. in Advertising and has years of higher education experience teaching in the areas of marketing and digital advertising. Dr. Daugherty has authored and coauthored multiple publications on topics in E-commerce, consumer behavior, and various other concepts. He has held faculty teaching positions at Michigan State University, The University of Texas at Austin, and The University of Akron where he currently serves as Interim Chair and Associate Professor of Marketing.

Tony Bradford, M.F.A., Assistant Editor/Content Developer

Tony Bradford holds an M.F.A. in Creative Writing and a B.A. in English from the University of Akron. He is currently pursuing an M.B.A. with a focus in marketing and works as a Graduate Assistant in the Department of Marketing. Tony previously taught courses in English Composition as an Adjunct Professor and also held a Visiting Position as a Developmental Writing instructor at the University of Akron. He currently works in the area of content development.


Terry Daugherty
University of Akron, USA
Associate Editors:
Laura BrightTexas Christian University, USA
Yongjun SungKorea University, South Korea 
Past Editors:
John D. LeckenbyUniversity of Texas at Austin, USA
Hairong Li – Michigan State University, USA
Editorial Board:
Sejung Marina ChoiKorea University, South Korea
Yung Kyun ChoiDongguk University, South Korea
Shu-Chuan (Kelly) ChuDePaul University, USA
James CoyleMiami University, USA
Micael DahlenStockholm School of Economics, Sweden
Frank E. DardisPenn State University, USA
Matthew S. EastinUniversity of Texas, USA
Steve EdwardsSouthern Methodist University, USA
Petya EcklerUniversity of Iowa, USA
Harsha GangadharbatlaUniversity of Colorado, USA
Glenn GriffinUniversity of Alabama, USA
Seunga Venus JinEmerson College, USA
Jooyoung KimUniversity of Georgia, USA
Mira LeeChung Ang University, South Korea
Carolyn LinUniversity of Connecticut, USA
Jhih-Syuan LinUniversity of Georgia, USA
Kelty LoganUniversity of Colorado, USA
Mariko MorimotoEmerson College, USA
Michelle NelsonUniversity of Illinois, USA
Shintaro OkazakiKing’s College London, UK
Hye-Jin PaekHanyang University, South Korea
Nora RifonMichigan State University, USA
Shelly RodgersUniversity of Missouri, USA
Kim SheehanUniversity of Oregon, USA
Hilde VoorveldUniversity of Amsterdam, Netherlands
Kevin WiseUniversity of Illinois, USA
Guohua Mark WuCalifornia State University Fullerton, USA
Doyle Yoon –  University of Oklahoma, USA
Seounmi YounEmerson College, USA



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