Personalized Ads in Social Media

June 20, 2017 admin 0

Three marketing researchers at Antwerp University in Belgium explore the topic of social media, highlighting users’ attitudes and responses to personalized ads.

A New Approach to Virtual Advertising

June 7, 2017 admin 0

As consumer market sectors have become more immersed in the virtual worlds of social media and online gaming, advertisers have searched for effective ways to leverage the power of this user engagement.

More Money Spent on Mobile Search

May 9, 2017 admin 0

Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.

Pokémon Go! Post-Launch Projections

April 20, 2017 admin 0

The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.

Social Gratification Through SNS

March 22, 2017 admin 0

This study examines how users’ attitudes and approaches toward social networking site (SNS) usage are influenced by specific social needs they seek to gratify through SNS interactions. The research focuses specifically on four key influential factors:

Spotlight: Harsha Gangadharbatla

March 14, 2017 admin 0

We recently spoke with Dr. Harsha Gangadharbatla, Founding Chair and Associate Professor in the Department of Advertising, Public Relations and Media Design at the University of Colorado.

Outsourcing Social Media Marketing

March 14, 2017 admin 0

Which companies should outsource social media marketing? According to advice on, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.

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