|Member of Editorial Board|
Alan D. Fletcher is senior author of Fundamentals of Advertising Research, (4th edition) and Problems and Practices in Advertising Research. His research has appeared in numerous academic and professional journals. He is author of a monograph, Target Marketing Through the Yellow Pages. He has served as book review editor and as a contributing editor of Journal of Advertising and is a member of the review board of Journal of Current Issues and Research in Advertising. He is a referee of articles submitted for publication in Journalism and Mass Communications Quarterly and Journalism and Mass Communications Educator. Fletcher is a past president of the American Academy of Advertising, former chairman of the Academic Division of the American Advertising Federation and former chairman of the Advertising Division of the Association for Education in Journalism and Mass Communication. He was a member of the steering committee of the Freedom Forum Seminar for New Professors of Advertising and speaker at the annual seminar during its existence from 1988 to 1995. Fletcher has made numerous presentations at academic and professional conferences. He has served as Academic Host for the twice-yearly Very Important Professor seminar conducted by the Promotional Products Association International. In 1998-1999 he served as President of the Louisiana State University Faculty Senate.