|Call for Papers
The Journal of Interactive Advertising (an electronic journal published at http://www.jiad.org) is pleased to announce a special issue addressing interactivity and its relationship to advertising, marketing, and communication. Interactivity is often viewed as central to new media technologies, but the concept is often under-defined and poorly conceptualized. The goal of the special issue is to improve our understanding of interactivity in the context of advertising, marketing, and communication. JIAD encourages both academicians and practitioners from diverse disciplines interested in expanding the body of knowledge of this fundamental area to submit manuscripts.
Any topic that addresses the impact of interactivity on advertising, marketing, or communication is appropriate for this special issue with particular emphasis placed on empirical research, conceptual papers, and insightful case studies. All research methods are welcome. Suggested topics include but are not limited to:
The submission deadline is September 30, 2004.
will be subject to a double-blind peer review process
The target publication date for this special issue is Spring 2005.
Questions and article submissions should be directed to the special issue editor.
Dr. Sally J. McMillan
©2004 Journal of Interactive Advertising