|Member of Editorial Board|
Carole Macklin is a Professor of Marketing at the University of Cincinnati where she has been a faculty member since 1980. She earned her Ph.D. in 1981 from Ohio State. She has published widely on the topic of advertising to children. Her work has appeared in leading academic journals including Journal of Advertising, Journal of Consumer Research, Journal of Advertising Research, and Psychology and Marketing. Carole is the co-editor (with Les Carlson) of Advertising to Children: Concepts and Controversies, published by Sage, Publications, Inc. in 1999. Carole Macklin is the 1999 President of the American Academy of Advertising, having previously served as its Treasurer and Vice President. During 1996-1997, she also served as President of the Society for Consumer Psychology. She is a member of several other review boards including Journal of Advertising, Journal of Consumer Psychology, Journal of Current Issues & Research in Advertising, and Advertising & Marketing to Children.