Call for Papers
Special Issue on Social Media Marketing
Social media use has increased multifold over the past few years. Ad spending on social media is also expected to grow exponentially in the near future. Yet, very little is known about how social media impacts the field of advertising and marketing. Thus, we are inviting both academic and industry researchers to bring their most current thinking on social media to a special issue of the Journal of Interactive Advertising on social media marketing to be published in fall 2011.
Specific areas of study could include:
- Influence
- Metrics
- User generated content
- Platform specific studies (e.g., Facebook, YouTube, Twitter, etc…)
- Brand communities
- Viral marketing
- Location-based, content-based, and brand-based sharing
- Social couponing
- Cross-cultural and international
Also appropriate are macro level issues such as:
- Legal and regulatory issues
- Societal impacts
- Social media strategy across countries
JIAD publishes quality research of any kind, such as conceptual, experimental, survey, data mining, ethnographic, and policy and legal research. Best practice case studies that advance our understanding of social media also are considered.
Submission Information
Manuscripts should be submitted to [email protected] for our double-blind review process. Please note that the paper is being submitted to the special issue. The deadline for submission is April 15, 2011.
About Journal of Interactive Advertising
The Journal of Interactive Advertising is published by the American Academy of Advertising, indexed by Ebsco, Warc and Cabell, and linked by numerous resource pages all over the world. It enjoys 15,000 unique visits from over 140 countries on a monthly basis. It is indeed a global venue of quality research in interactive advertising.
