Dongyoung Sohn is a doctoral student in The Department of Advertising at The University of Texas at Austin. His research interests are in sociological approaches to a variety of issues including individual consumer decision-making and media management/organizational relations. In particular, he is currently interested in formal modeling approaches utilizing social network analysis, and applications of the formal analyses to understanding social aspects of communication processes in interactive advertising on the Web. He can be reached via e-mail at [email protected]

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