Peggy J. Kreshel

Peggy J. Kreshel

The University of Georgia

Dr. Kreshel is Associate Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. Her primary teaching interests are advertising and society; advertising and communication management; race, gender and media; media planning and qualitative research methods. Dr. Kreshel is a member of the UGA Graduate Faculty. In 1992, she received the Richard B. Russell Outstanding Undergraduate Teaching Award. For three years, she was a faculty member at the Freedom Forum for Advertising Teachers at the University of North Carolina at Chapel Hill and has participated in a number of teaching workshops at national academic conferences.

Dr. Kreshel’s research interests are advertising history, gender issues in mass communication and consumer culture, women’s studies and cultural studies. She has published in the Journal of Communication Inquiry, Journal of Advertising, Journal of Current Issues and Research in Advertising, Public Relations Review and the Journal of Hospitality and Tourism Administration. In 1990, she received the “Best Article” Award, in the Journal of Advertising. She has presented her work at a number of national academic conferences.

In September 2001, Dr. Kreshel was nominated to UGA’s Teaching Academy. The Academy recognizes excellence in teaching and exists to promote improved teaching throughout the University.

In 1998, she received a grant from the American Academy of Advertising which provided seed money for an oral history collection of women in advertising which will be housed at the John H. Hartman Center for Sales, Advertising and Marketing History at Duke University.

Dr. Kreshel has been appointed to a number of University projects including the Josiah Meigs Teaching Award Selection Committee and the Presidential Task Force on the Quality of the UGA Undergraduate Experience. Currently, she is the associate director/editor of the UGA Self Study for SACS Reaccreditation.

Prior to joining the Grady College, Dr. Kreshel owned/managed a restaurant in Fairbury, Nebraska; worked as an advertising sales representative for the Lincoln Journal-Star in Lincoln, Nebraska, and taught in the College of Journalism at the University of Nebraska. She was an independent Jazzercise franchisee for 16 years.