Karen Lancendorfer

Western Michigan University

Associate Professor of Marketing & Advertising

Dr. Karen M. Lancendorfer (Ph.D., Michigan State University) is Associate Professor of Marketing and Advertising in the Haworth College of Business at Western Michigan University.  Her current research interests focus on political advertising, mobile marketing, corporate image and reputation, and issues of branding in higher education. Her work has been included in publications of the Journal of Business Research, Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, International Journal of Nonprofit and Voluntary Sector Marketing, and the Journal of Political Marketing, as well as in conference proceedings. She holds memberships in several professional marketing and advertising associations, including the American Marketing Association (AMA), the American Academy of Advertising (AAA), and the Association for Education in Journalism and Mass Communication (AEJMC).  

Professor Lancendorfer’s teaching interests include consumer behavior, advertising and promotion, media planning, and political marketing. She has taught undergraduate courses in Marketing Principles, Advertising and Promotion, Media Planning and Research, IMC Campaigns, and Consumer Behavior, as well as graduate courses in Buyer Behavior, and Advertising and Promotion Management.  She is co-faculty advisor for the WMU Marketing Department’s AdClub, an AAF-affiliated student organization, as well as faculty advisor to the Gamma Tau chapter of Alpha Kappa Psi Professional Business Fraternity.

Prior to her academic career, Dr. Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades “in the field” with companies such as Brogan & Partners and Century 21. Dr. Lancendorfer recently concluded almost 10 years as Copy Editor and then Associate Editor for the Journal of Interactive Advertising.

Dr. Lancendorfer can be reached via e-mail at [email protected].