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Bruce G. Vanden BerghMichigan State University |
Dr. Bruce G. Vanden Bergh is a professor in the Department of Advertising where he has been on the faculty since 1978. Dr. Vanden Bergh has been the chair of the graduate affairs and chair of the department. He has been active in academic and professional advertising organizations and has served various roles in these groups. He was the President of the American Academy of Advertising in 1995. He is a frequent participant in the accrediting process for programs in journalism and mass communication.
Dr. Vanden Bergh has published widely in academic journals and has co-authored two books in the field – Advertising Campaign Strategy and Advertising Principles. He has served on the editorial boards of the Journal of Advertising and Journalism and Mass Communication Quarterly.
