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Shizue KishiTokyo Keizai University |
Shizue Kishi is a professor of advertising at Faculty of Business Administration, Tokyo Keizai University, in Japan. She received her B.A. from International Christian University (Japan), and M.S. in Advertising and Ph. D. in Communications from University of Illinois at Urbana-Champaign.
Her publications on media models and communication effects of advertising appeared in Journal of Marketing Research, Journal of Advertising Research, Proceedings of the American Academy of Advertising, as well as in Japanese academic journals such as Journal of Advertising Science, Japan Journal of Marketing, and Bulletin of Nikkei Advertising Research Institute. She was the President of Japan Association for Consumer Studies in 1996, and has been on the board of directors of Japan Academy of Advertising since 1995. She has also consulted leading Japanese advertising agencies in Tokyo.
Her book, Contemporary Advertising (coauthored with Hiroshi Tanaka and Kazue Shimamura), was awarded a prize for an excellent textbook from the JAA in 2001. Her current research interests are in consumers’ uses of media in purchase decision making, and theoretical developments in communication effects of advertising.
