Heejin Kim

Heejin Kim is assistant professor of Mass Communication at Kyungwon University in SungNam, Korea. She worked as senior researcher of Strategic Marketing Institute of Deahong communications which was associated with DDBN. She also worked for Seoul D’Arcy (DMB&B) and Deahong as media consultant.

She received BA from Yonsei university, Seoul in 1985, and received M.A. & Ph.D. in Advertising from the University of Texas at Austin in 1989 and 1994 respectively. Her primary research interests are media exposure distributions, advertising effectiveness, industrial structure of advertising media, integrated marketing communication, and Internet advertising. Her work has appeared in the Journal of Advertising Research, Proceedings of the American Academy of Advertising, and in a number of major Korean advertising, public relations, and broadcasting journals.