Patricia Stout

The University of Texas at Austin

Dr. Patricia Stout is professor of Advertising and Associate Dean for Academic Affairs in the College of Communication at The University of Texas at Austin. She is the author of numerous articles for such periodicals as Journal of Advertising, Psychology & Marketing, Journalism Quarterly, Journal of Media Planning, and of various book chapters and conference proceeding papers. She is a recipient of the award for best article in Journal of Advertising in 1993.

Dr. Stout has taught at The University of Texas at Austin since 1984. From August 1993 to May 1994, she was a visiting research professor at the U.S. Centers for Disease Control and Prevention in Atlanta, Georgia, with the National AIDS Information and Education Program. She also has been a visiting professor in the Department of Marketing and International Business at the University of Auckland, New Zealand. She has served as President of the American Academy of Advertising and on the Accreditation Council for Education in Journalism and Mass Communication.

Dr. Stout received her doctoral degree in communication from the University of Illinois at Urbana-Champaign in 1985. Prior to her graduate education, she worked as an advertising executive in Montana in media and account planning.

Dr. Stout’s research interests include viewer response to advertising, with particular emphasis on emotional response. She is interested in health communications and social marketing issues. She has worked with the Texas Department of Health on a program to increase child immunization. She has received research support from Young & Rubicam, Ogilvy and Mather, and the U.S. Center for Disease Control and Prevention. Dr. Stout has presented her work in Australia, Canada, Korea, and New Zealand as well as in the United States.