Christine Wright-IsakFlorida Gulf Coast University |
CHRISTINE WRIGHT-ISAK is Assistant Professor in the School of Business at Florida Gulf Coast University and was educated at the University of Chicago, where she received her Ph.D. in 1985. In New York she applied her training to marketing research for a variety of client companies while at Omnicom (BBDO Advertising) and then at Young & Rubicam Advertising. Her client work includes GE “We Bring Good Things to Life,” and the launch of two new brands: Lever 2000 soap and Colgate Total Toothpaste. At Y&R Dr. Wright-Isak was the corporate reputation specialist for clients such as DuPont, Kodak, and Johnson & Johnson.
In 1998, at the request of several clients, Dr. Wright-Isak launched the strategic market research firm Northlight Marketing, Inc. In 1999, the Advertising Research Foundation awarded her a Gold Ogilvy, the industry’s highest award for outstanding research, for her contribution to the launch of Colgate Total. Throughout her business career, she has continued to be an active participant in the academic community by conducting independent research and publishing in academic journals.
