Kuen-Hee Ju-Pak

Kuen-Hee Ju-Pak is currently an associate professor in the Department of Communications at California State University-Fullerton. She earned her Ph.D. degree in advertising from The University of Texas at Austin and taught at the University of Alabama. Ju-Pak has published her work in such journals as Journalism and Mass Communication Quarterly, Current Issues & Research in Advertising, Journal of Media Planning, Mass Comm Review, International Journal of Advertising, and Korean Journal of Advertising Research, and presented her work in various professional conferences including the Amercian Academcy of Advertising and the Association of Education in Journalism and Mass Communication. Her major research areas have been on media planning models, advertorials and advertising on the World Wide Web. She is currently writing a book on the Internet industry. Her teaching areas include Internet advertising, advertising media, advertising management, communication theories and research methods.