Mary Alice Shaver

Mary Alice Shaver is the Hamrin Professor of Media Economics at the Media Management and Tranformation Centre at the Jönköping International Business School in Sweden. She is a past chairperson in the Department of Advertising at Michigan State University and also the past Director of the Nicholson School of Communication at Florida State University. She spent 18 years at the University of North Carolina in Chapel Hill where he headed the Ph.D. and Masters’ programs. She is a past editor of the Journal of Advertising Education, a guest editor and editorial board member of the Journal of Media Economics and a member of the Editorial Board of Journalism and Mass Communication Quarterly. Her current research focuses on media competition and convergence, advertising measurement and comparative advertising economics in Europe, Asia and the United States. The second edition of her book, How to Sell Media with Marketing, was released in 2002 and has been translated into Portugese.