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Barbara PhillipsUniversity of Saskatchewan |
Barbara Phillips is the Rawlco Scholar in Advertising and Professor of Marketing at the University of Saskatchewan, where she has been teaching Integrated Marketing Communications, Consumer Behavior, and other marketing courses since 1996. Dr. Phillips received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has published over 15 articles in peer-reviewed journals, books, and conference proceedings, such as the Journal of Advertising and Marketing Theory. Along with Dr. Edward McQuarrie, she has received the “Best Article” award in the Journal of Advertising twice (2002, 2005) and the Dunn Award from the University of Illinois (2004) for “excellence in advertising research.”
