Linda Golden

Linda L. Golden is Marlene and Morton Meyerson Centennial Professorship in Business, Department of Marketing at the University of Texas at Austin. Dr. Golden received her Ph.D. from the University of Florida. Published in the areas of attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling issues, and social marketing (health and ecological issues), she is currently working on additional research in these areas. Journals in which Professor Golden has published include the Journal of Marketing Research, Journal of Consumer Research, Journal of Educational Research, Journal of Urban Analysis, and Management Science.