Ronald J. Faber

Ronald J. Faber is Professor of Mass Communication and Co-Director of the Communication Research Division in the School of Journalism and Mass Communication at the University of Minnesota. He has been a member of the faculty at Minnesota since 1987. Prior to that he taught in the Department of Advertising at the University of Texas for 8 years and spent 3 years working at the Marketing Science Institute. He received his Ph.D. from the University of Wisconsin in Mass Communication in 1979.

Dr. Faber is also currently the Editor of the Journal of Advertising. In addition, he serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Current Issues and Research in Advertising, and the Journal of Consumer Policy. He is a Member of the Board of Directors of Advertising Marketing Effectiveness International and has served as a judge for their AME International Awards. He also was a judge for several years for the Effie Awards for advertising effectiveness.

Dr. Faber has been an active researcher in the areas of advertising, marketing, mass communications, and consumption disorders. He is best known for his work in the areas of compulsive buying, cross-cultural advertising, consumer socialization and political advertising. He has published over 60 scholarly works in academic journals, books and proceedings. His articles have appeared in a wide variety of journals including the Journal of Consumer Research, Journal of Advertising, Journal of Advertising Research, Journal of Marketing, Journal of Clinical Psychiatry, and the American Behavioral Scientist. His research has been reported on by major newspapers (New York Times, Washington Post, Wall St. Journal); magazines (Psychology Today, American Demographics, Omni) and on national television and radio news programs.