Minette (Meme) Drumwright

The University of Texas at Austin

Professor Minette (Meme) Drumwright has a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, she has been on the faculties of the The University of Texas Business School and the Harvard Business School. Professor Drumwright’s current research is in the area of business and society, particularly in marketing and advertising. The focus is on understanding how managers integrate noneconomic criteria related to society into their decision making. She studies noneconomic criteria in a variety of contexts including cause-related marketing, corporate volunteerism, partnerships between companies and nonprofit organizations, and buying from minority vendors. She also studies business ethics and advertising ethics. Her articles and cases have been published in a variety of books and journals. She is also on the Editorial Review Boards of the Journal of Marketing and Social Marketing Quarterly.