Marilyn Roberts

Marilyn Roberts

The University of Florida

Marilyn Roberts is an Associate Professor and Assistant Dean for the Division of Graduate Studies and Research in the College of Journalism and Communications at the University of Florida. She earned a Bachelor’s degree in journalism from Southern Methodist University, a Master’s in Mass Communication from Abilene Christian University, and a Ph.D. in Communication from the University of Texas at Austin.

Her research interests include political advertising, agenda setting and political communication, as well as international and cross-cultural advertising. Her work has appeared in Political Communication, Journalism Quarterly, Mass Communication Review, the Proceedings of the American Academy of Advertising, and The Harvard International Journal of Press and Politics, and forthcoming in the Journal of Advertising Education. She has authored several book chapters on political advertising.

She served as the American Academy of Advertising’s Vice President in 1998-99, as the competitive papers chair and editor of the 1999 Proceedings. She has chaired the AAA’s International Advertising Education Committee, as well as serving as chair of the International Advertising Pre-Conference. She currently co-chairs the summer 2000 Asia-Pacific Conference, sponsored by AAA.

Dr. Roberts also has been an active member in several other academic organizations. She served as editor of the Political Communication Report, a quarterly joint newsletter of the International Communication Association and American Political Science Association’s Political Communication Divisions. She was a previous executive officer in the Advertising Division of the Association for Education in Journalism and Mass Communication.

In 1999 and 2000, she supervised the University of Florida’s team in the International Advertising Association’s InterAD IV student competition. The team was named the United States/Canada Regional Champions both years. In 1999, she received a Teaching Incentive Program (TIP) award for outstanding teaching in the College of Journalism and Communications. In October, 2000, she will receive the 2000 Gutenberg Award as a distinguished alumna by the Department of Mass Communication of Abilene Christian University.

Prior to returning for her doctoral work, Dr. Roberts owned an advertising and public relations firm in central West Texas. She was a media consultant to a U.S. Congressman for over a decade. Among her previous awards and honors for civic leadership, she was named an Outstanding Young Woman of Texas by the Texas Junior Chamber of Commerce.