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Wenyu Dou City University of Hong Kong

Dr. Wenyu Dou (Ph.D., University of Wisconsin – Milwaukee) is an Associate Professor in Department of Marketing, City University of Hong Kong. His research interests include interactivity, search engine advertising, web site interface design, and effectiveness of online advertising. He has published in journals such as Journal of Advertising, Journal of Advertising Research, Journal of International Business Studies, Journal of Business Research, among others.