Marshall Rice

York University

Marshall Rice received his Ph.D. in Communications and M.S. in Advertising both from University of Illinois at Urbana-Champaign. His research articles have appeared in Journal of Advertising, Journal of Advertising Research, Journal of Media Planning, Proceedings of the American Academy of Advertising and Proceedings of the American Marketing Association among others. Dr. Rice has served as Secretary of the American Academy of Advertising. Dr. Rice is currently Associate Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada.