Peter Danaher

Peter Danaher

Melbourne Business School

PhD (Florida State), MS (Purdue), BSc Hons (Auckland)

Coles Myer Professor of Marketing and Retailing 

Professor Peter Danaher joined MBS in 2007, after a 14 year period as Professor and Chair, Marketing Department, University of Auckland, New Zealand. During that time he also held visiting positions at London Business School, The Wharton School and twice at MIT.  

He began his professional career with a market research firm, and has continued to maintain a balance between high quality research and market-place usefulness. He has consulted extensively with Telecom, Australia Post, Optus Communications, Unilever, ACNielsen, and other market research companies. He has also been the survey auditor for the television ratings services in New Zealand, Australia and Ireland, and the print readership service in New Zealand. 

Peter serves on the Editorial Board for the Journal of Marketing, the Journal of Marketing Research and Marketing Science. He is also an Area Editor for the International Journal of Research in Marketing

His primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behaviour, internet usage behaviour, customer satisfaction measurement, forecasting and sample surveys, resulting in many publications in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Advertising Research, Journal of the American Statistical Association, Journal of Retailing, Journal of Business and Economic Statistics and the American Statistician.