Leonard N. Reid

Leonard N. Reid is Professor of Advertising, Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication at The University of Georgia.

Dr. Reid’s teaching interests are advertising management, research methods, and advertising & society. With Drs. Dean Krugman, S. Watson Dunn, and Arnold Barban, he co-authored two editions of Advertising: Its Role in Modern Marketing. Dr. Reid is the recipient of several teaching awards: the Teacher-Scholar Award for Excellence, Michigan State University; Award for Superior Teaching, University of Georgia, Graduate Student Mentoring Certificate, University of Georgia; and the Page Outstanding Faculty for Excellence in Graduate Teaching, University of Georgia. He is a member of the UGA Graduate Faculty, and served as head of the advertising-public relations department. Associate dean for research and graduate studies, and interim dean (2 times) at Grady.

Dr. Reid’s research focuses on advertising processes and practices, advertising effects and content, and advertising creativity. He edited the 1993 Proceedings of the American Academy of Advertising, and is the third recipient of the American Advertising Academy’s Outstanding Contributions to Advertising Research Award. In 2005, Dr. Reid was selected a Fellow of the American Academy of Advertising.

Dr. Reid’s research has appeared in most of the leading journals in advertising, communication, and marketing, including Journal of Advertising, Journal of Advertising Research, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Journalism & Mass Communication Quarterly, Journal of Communication, Communication Research, Journal of Broadcasting & Electronic Media, Newspaper Research Journal, Symbolic Interaction, Industrial Marketing Management, Journal of Business Research, Journal of Consumer Affairs, Journal of Public Policy & Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Health Communication, Health Communication, Journal of Aging Studies, and American Behavioral Scientist. He has presented papers at conferences of the International Communication Association, American Academy of Advertising, American Marketing Association, Association for Consumer Research, and Association for Education in Journalism and Mass Communication, and published papers in proceedings of the American Academy of Advertising, American Marketing Association, and Southern Marketing Association.

Dr. Reid has served as an expert/research consultant to a number of organizations, including Major League Baseball; Centers for Disease Control; Mansours Department Stores, Inc.: McMaster Meighen/Canada; Imperial Tobacco Company; RJR/McDonald/Canada; Arnold & Porter; Ross Advertising; The Consumer Marketing Group; Caterpillar Tractor Company; Medtronics; Brown-Forman Corporation; Sylvan Corporation; Edison Electric Institute; Standard Telephone Company; Henderson Advertising; Ross Advertising; BBDO/Atlanta; Hickson Corporation; Arnold and Milling; Henry, Speigel, Friedman and Milling; Cook, Doyle and Bradshaw; Baker and Botts; EMSTAR Research, Inc.; and Ranier, Gayle & Elliott.

Before moving to UGA in 1980, Dr. Reid served on the marketing faculty at Arizona State and the advertising faculty at Michigan State University.