Bonnie B. Reece

Bonnie B. Reece is Professor of Advertising in the College of Communication Arts and Sciences, Michigan State University, where she has taught since 1982. She served as Chairperson of the Department of Advertising from 1997 to 2000 and is currently its Director of Graduate Studies. She holds a bachelor’s degree from Susquehanna University, an MBA from Harvard University, and a Ph.D. from The University of Michigan.

Dr. Reece’s primary teaching responsibilities at Michigan State have been in the Master of Arts program, where she has taught Advertising and Promotion Management as well as Advertising in Society. She has also taught Quantitative Research Design in the Mass Media Ph.D. program.

Dr. Reece has presented papers at conferences of the American Academy of Advertising, the American Marketing Association, Marketing and Public Policy, and the Association for Consumer Research. She has published articles in the Journal of Public Policy and Marketing, Journal of Current Issues and Research in Advertising, Journal of Retailing, and Harvard Business Review. Her research interests include nutrition claims in food advertising, direct-to-consumer advertising of prescription drugs, and children as consumers.