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Betty J. ParkerWestern Michigan University |
Dr. Betty J. Parker is a professor of marketing in the Haworth College of Business at Western Michigan University. Her teaching focuses primarily on Internet Marketing, Advertising & Promotion and Media Planning & Research. Dr. Parker has published articles on Internet privacy, uses and gratifications aspects of the Internet as a communication medium, and the use of technology in business school teaching. Her work can be found in the Journal of Advertising, the Journal of Promotion Management, American Business Review and proceedings of the American Academy of Advertising and the Marketing and Public Policy Conference. She received a Ph.D. from the University of Missouri in 1994 after several years in the marketing industry.
