Gary B. Wilcox

Gary B. Wilcox

The University of Texas at Austin

Gary B. Wilcox, John A. Beck Centennial Professor in Communication. Ph.D., Michigan State University (Mass Media); M.A., The University of Texas at Austin (Communication); B.B.A., The University of Texas at Austin (Marketing). Dr. Wilcox joined the Department of Advertising at The University of Texas at Austin in 1981. His most recent interests include alcohol and cigarette advertising and interactive communication. His publications include one book, several book chapters, and articles that have appeared in International Journal of Advertising, Journal of Advertising Research, Journal of Advertising, Journalism Quarterly, Journalism Educator, Journal of Media Planning, and Communications and the Law, among others. Dr. Wilcox was Chair of the Department of Advertising from 1990 to 1998 and currently serves as graduate adviser.