|
Martin BlockNorthwestern University |
Dr. Block is currently a Professor in the Integrated Marketing Communications Department of the Medill School at Northwestern University. He teaches advertising research, Sales Promotion and other courses in advertising. He also teaches in the direct marketing program. He is actively engaged as a consultant working for a variety of clients.
Formerly Dr. Block was a Professor and Chairperson of the Department of Advertising at Michigan State University. He began his academic career as an Assistant Professor there in 1976 after completing doctoral study. Previously he was a Senior Market Analyst in Corporate Planning at Goodyear Tire and Rubber Company.
Among his books are Analyzing Sales Promotion (co-authored with John Totten) which was first published in 1987 and now in its second edition, Business-to-Business Marketing Research (co-authored with Tamara Block) in 1994, and Cable Advertising: New Ways to New Business published in 1986. He has written numerous academic and professional research reports and presentations. He was featured on the NOVA Program, “We Know Where You Live.”
He is also a principal in his own firm, Block Research Incorporated, which provides research, analytical and consulting services.
