|
Beth E. BarnesUniversity of Kentucky |
Beth E. Barnes is a Professor and Director of the School of Journalism and Telecommunications in the College of Communications and Information Studies at the University of Kentucky. In addition to her administrative duties, she teaches in the integrated strategic communication major and in the College’s graduate program. She is co-author (with Don E. Schultz, Northwestern University) of Strategic Brand Communication Campaigns, a comprehensive guide to marketing communications campaign development. She is a contributor to the Journal of Advertising Education (Association for Education in Journalism & Mass Communication). In addition, she has presented papers at conferences of the Association for Education in Journalism & Mass Communication and the American Academy of Advertising.
