Karen Lancendorfer

Karen Lancendorfer

Western Michigan University

Associate Professor of Marketing and Advertising

Dr. Karen M. Lancendorfer (Ph.D., Michigan State University) is Associate Professor of Marketing and Advertising in the Haworth College of Business at Western Michigan University. Her current research interests focus on political advertising, mobile marketing, and issues of branding in higher education. Her work has been included in publications of the Harvard International Journal of Press/Politics, Journal of Information Technology, Asian Journal of Communication, Journal of Business Research, and the Journal of Political Marketing, as well as in conference proceedings. She holds memberships in several professional marketing and advertising associations, including the American Marketing Association (AMA), the American Academy of Advertising (AAA), and the Association for Education in Journalism and Mass Communication (AEJMC).

Professor Lancendorfer’s teaching interests include advertising and promotion, media planning, consumer behavior, and marketing management. She has taught undergraduate courses in Marketing Principles, Media Planning and Research, and Consumer Behavior, as well as graduate courses in Buyer Behavior, and Advertising and Promotion Management.

Prior to her academic career, Dr. Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades “in the field” with companies such as Brogan & Partners and Century 21.

Dr. Lancendorfer can be reached via e-mail at .