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As consumer market sectors have become more immersed in the virtual worlds of social media and online gaming, advertisers have searched for effective ways to leverage the power of this user engagement.

There are trailers for books, seriously? Book trailers have emerged as a new way for authors and publishers to market newly released titles and even well-established ones.

Putting together a social media marketing plan? Not sure where to start? There are many ways to handle this task depending on the type and size of your company.

These days, it is almost impossible to watch television, browse the internet, or look through store catalogs without seeing ads for video games and game consoles.

The rapid advancement of tech industries in recent decades has consumers growing more attached to our tech devices, leading firms to spend more money on digital advertising.