More Money Spent on Mobile Search

May 9, 2017 admin 0

Improvements in mobile capabilities over the last five years have added dimensions to how marketers can utilize the internet to reach consumers, adding new approaches and new restrictions.

Pokémon Go! Post-Launch Projections

April 20, 2017 admin 0

The excitement of Pokémon Go’s July 2016 launch has waned, but the app still rakes in over $300,000 in daily revenue from iPhone users alone. The augmented reality game has earned numerous awards.

Outsourcing Social Media Marketing

March 14, 2017 admin 0

Which companies should outsource social media marketing? According to advice on, while large corporations may be okay on their own, most if not all companies can potentially benefit from outsourcing.

Welcome to the JIAD

February 23, 2017 admin 0

Professors John Leckenby and Hairong Li recognized the potential of interactivity impacting the creation and delivery of advertising 17 years ago and founded the Journal of Interactive Advertising (JIAD).