Vol 5 No 2 Spring 2005

Note From Guest Editor
Sally J. McMillan
Interactivity and Persuasion: Influencing Attitudes with Information and Involvement
S. Shyam Sundar, Jinhee Kim
The Effects of Interactivity on Cross-Channel Communication Effectiveness
Qimei Chen, David A. Griffith and Fuyuan Shen
The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website
Guohua Wu
Lessons Learned from Experiments with Interactivity on the Web
Mark Tremayne
Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer
Christina Spurgeon