Vol 6 No 1 Fall 2005

From the Editors
John D. Leckenby and Hairong Li
A Rational Integrative Model of Online Consumer Decision Making
Padmini Patwardhan and Jyotika Ramaprasad
Online Auctions as Advertising Revenue in the Media Mix
Ginger Rosenkrans
The Effect of Involvement on Ad Judgment in a Video Game Environment: The Mediating Role of Presence
Stefan G. Nicovich
The Status of Wireless Survey Solutions: The Emerging “Power of the Thumb”
Leslie Townsend
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
Juran Kim, Sally J. McMillan, and Jang-Sun Hwang
Internet Motives of Users in the United States, United Kingdom, Australia, and Korea: A Cross-Cultural Replication of the WMI
Shelly Rodgers, Yan Jin, Ruth Rettie, Frank Alpert, and Doyle Yoon
Consumer Awareness and Use of Product Review Websites
Ainsworth Anthony Bailey
Perceptions of Interactivity and Consumer Control in Marketing Communications: An Exploratory Survey of Marketing Communication Professionals
William N. Swain
Adoption of Digital Video Recorders and Advertising:Threats or Opportunities
John A. Fortunato and Daniel M. Windels
Getting Something for Nothing: The Impact of a Sample Offer and User Mode on Banner Ad Response
Maureen E. Hupfer and Alex Grey