Vol 7 No 1 Fall 2006

Consumers’ Attitudes toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods: Intrusiveness, Perceived Loss of Control, and Irritation
Mariko Morimoto and Susan Chang
Opportunities and Thresholds for Advertising on Interactive Digital TV: A View from Advertising Professionals
Verolien Cauberghe and Patrick De Pelsmacker
Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement
Tina Winkler and Kathy Buckner
Development of an Instrument to Measure Web Site Personality
Qimei Chen and Shelly Rodgers
Ratings, Reviews & ROI: How Leading Retailers Use Customer Word of Mouth in Marketing and Merchandising
Brant Barton