Vol 8 No 1 Fall 2007

Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?
Alma Berneburg
Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions
Guohua Wu
The Effectiveness of Product Placement in Video Games
Zachary Glass
The Role of Flow in Web Site Effectiveness
Maria Sicilia and Salvador Ruiz
Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment
Adam Acar

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