Vol 8 No 2 Spring 2008

Note from the Guest Editors: Advertising with User-Generated Content: A Framework and Research Agenda
Sandeep Krishnamurthy, Wenyu Dou
Facebook Me: Collective Self-Esteem, Need to Belong, and Internet Self-Efficacy as Predictors of the iGeneration’s Attitudes toward Social Networking Sites
Harsha Gangadharbatla
Exploring Consumer Motivations for Creating User-Generated Content
Terry Daugherty, Matthew S. Eastin, Laura Bright
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Exploratory Study
Shu-Chuan Chu, Sara Kamal
Consumers’ Reliance on Product Information and Recommendations Found in UGC
Hyuk Jun Cheong, Margaret A. Morrison