Vol 9 No 2 Spring 2009

Note from Guest Editors: Perspectives of Digital Creativity
Glenn Griffin, Deborah K. Morrison, & Kim Bartel Sheehan
Brands Inspiring Creativity and Transpiring Meaning: An Ethnographic Exploration of Virtual World Play
Sara Steffes Hansen
The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
Ginger Rosenkrans
Mobile Finds Girls’ Taste: Knorr’s New Product Development
Shintaro Okazaki
The Creativity Challenge: Media Confluence and Its Effects on the Evolving Advertising Industry
Kim Bartel Sheehan & Deborah K. Morrison
A Call for Creativity in New Metrics for Liquid Media
Martha G. Russell
New Media, Same (Fascinating) Process
W. Glenn Griffin
Make It Big
Dan Ng
Can We Play Too? A Small Agency Perspective
Karl Schroeder