Vol 10 No 1 Fall 2009

Social Factors in User Perceptions and Responses to Advertising in Online Social Networking
Fue Zeng, Li Huang, and Wenyu Dou
Comparing Three Interactive Television Ad Formats
Steven Bellman, Anika Schweda, and Duane Varan
Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance
Steven M. Edwards, Jin Kyun Lee, and Carrie La Ferle
Avatar-Based Advertising in Second Life: The Role of Presence and Attractiveness of Virtual Spokespersons
Seung-A Annie Jin and Justin Bolebruch
Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising
Carolynn McMahan, Roxanne Hovland, and Sally McMillan
Shopping on Social Networking Web Sites: Attitudes toward Real versus Virtual Items
Jiyoung Cha
Social Media Measurement: It’s Not Impossible
Chris Murdough