Vol 10 No 2 Spring 2010

Movies and MySpace: The Effectiveness of Official Web Sites versus Online Promotional Contests
Emily Mabry and Lance Porter
Avoidance of Advertising in Social Networking Sites: The Teenage Perspective
Louise Kelly, Gayle Kerr, and Judy Drennan
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy and George Milne
In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in a Massively Multiplayer Online Role-Playing Game
Ben Lewis and Lance Porter
How Will Digital Platforms Be Harnessed in 2010, and How Will They Change the Way People Interact with Brands?
Ken Martin and Ivan Todorov
Web 2.0’s Marketing Impact on Low-Involvement Consumers
Asle Fagerstrøm and Gheorghita Ghinea
The Pool Lane One: Making a Splash with Online Video
Helen Katz